Why Choose Shawna?
Shawna's expertise helps her clients protect their reputation with her guidance, coaching, and training on how to effectively manage all contact with members of the news media and "citizen journalists" (bloggers, influencers, and others) on social media.
Shawna's trained clients learn from one of Alberta's most successful communicators how to safely manage all contact with members of the news media and all social media activity.
Shawna is extremely experienced and consistently meets and exceeds her clients needs.
Shawna's clients learn how to develop a positive relationship with members of the news media and how to get their attention for positive news coverage. They also learn how to be their own story-tellers, their own "reporters", instead of relying solely on news media coverage.
Shawna is a highly respected media relations specialist with a large client base that has greatly benefitted from her expertise; from members of government (elected officials & their staff members); government administration; non-profit organizations; company executives, managers and front-line staff members; or individuals simply looking for training to protect their positive reputation.
She also has the most current perspective of the news media in the province with her recent experiences within the news media industry. She has been able to effectively keep a pulse on the current news media community in order to provide her clients with the most relevant advice in their quest to maintain long-lasting relationships with the news media, maximize media exposure of events and stories, protect their company/organization’s positive public perception, and control all contact with members of the current news media especially during a crisis situation.
Shawna has a combined 28 years of experience in both the journalism/media relations industries. She has spent 14 years working in television journalism and also 14 years as the City of Edmonton’s media training specialist. She also handled all media relations for the Edmonton Humane Society for 5 years, between 2008 and 2013.
“It’s an investment well spent.”
Kelley Keehn, Personal Finance Educator/Public Speaker/Author
“We were fortunate to find Shawna at Randolph Communications. Our training was completed in a very professional, friendly, and beneficial manner. Shawna’s approach was awesome!”
“We are so pleased to have created a strong partnership with Shawna and will continue to work with her on providing communications training to food banks across Alberta.”
Stephanie Walsh-Rigby Executive Director, Food Banks Alberta
Boyd Belsile, Director of Community Corporate Culture, Boardwalk REIT